It’s the biggest brief you can get as an Aussie creative. Probably the most terrifying too. Sell Australia to the world.

For the second chapter of TA’s ‘Come and Say G’day’ campaign, we decided to focus on what our visitors bring home with them. A truly one of a kind souvenir that outlasts any other fridge magnet, t-shirt or knick-knack you might pick up elsewhere.

Their very own, cracker Australian story. One they’ll tell their mates back home, again and again and again…