MAKE LITTLE BUGS THE NEXT BIG THING

How do you convince Aussies to lower their carbon footprint by eating bugs? With no budget?

That was the challenge for the 2023 Young Bloods Gruen Pitch. After doing some research and staring down the cockroaches in our sharehouses, the team discovered that the best way to get bugs into human stomachs was to disguise them in something familiar. And we all know how much Aussies froth alternative milk (pun intended).

Enter Mitey Milk: a calcium rich dairy alternative with a twist.